Kelincahan strategi sebagai mediasi dalam peningkatan kinerja UMKM yang dipengaruhi oleh teknologi digital

Riawan, Riawan, Widhianingrum, Wahna and Santoso, Edi (2023) Kelincahan strategi sebagai mediasi dalam peningkatan kinerja UMKM yang dipengaruhi oleh teknologi digital. Jurnal Manajemen Bisnis dan Kewirausahaan, 7 (3). pp. 697-710. ISSN E-ISSN: 2598-0289

Text 5. plagiasi kelincahan strategi.pdf Download (3MB)

Abstract

Performance measurement is the process of assessing progress towards achieving the planned goals. Through this measurement, the organization can evaluate and improve its production process, and can assess its achievement appropriately. In this study, we will test digital business on MSME performance, and the influence of digital business on SMEs performance through agility strategies. The amount of data obtained in this study was 43 SMEs factors. The results of this study are expected to provide information to SMEs actors in improving their performance by utilizing technology as a tool for their business operations. Based on the results of statistical tests using SmartPLS found that digital technology has no significant effect on the performance of SMEs. Furthermore, digital technology has a significant positive effect on agility strategy. And the agility strategy has a positive effect on the performance of SMEs. And the test of agility strategy can mediate the relationship between agility technology on the performance of SMEs.

Item Type:	Article
Uncontrolled Keywords:	Digital Technology Strategy Agility SMEs Performance Teknologi Digital Kinerja UMKM
Subjects:	H Social Sciences > H Social Sciences (General)
Divisions:	Faculty of Economic
Depositing User:	Library Umpo
Date Deposited:	25 Jul 2023 06:42
Last Modified:	25 Jul 2023 06:42
URI:	http://eprints.umpo.ac.id/id/eprint/11689

Actions (login required)

View Item