Santoso, Adi, Sugianto, Alip and Muntiah, Nur Sayidatul (2022) THE SLOGAN "HEBAT PONOROGO" AS IDENTITY AND CITY BRANDING IN PONOROGO TOURISM PROMOTION. In: 4th International Conference on Interdisciplinary, Social Science, Business and Economics, Education and Technology 2022, 7 August, 2022, LANGKAWI, Malaysia.
![[img]](http://eprints.umpo.ac.id/style/images/fileicons/text.png) |
Text
cp_THE SLOGAN HEBAT PONOROGO AS IDENTITY AND CITY BRANDING IN PONOROGO TOURISM PROMOTION.pdf Download (8MB) |
Abstract
4th International Conference on Interdisciplinary, Social Science, Business and Economics, Education and Technology 2022 LANGKAWI, Malaysia 7 August, 2022 eISBN: 978-967-2963-33-2 286 Copyright © 2022 ACADEMIA INDUSTRY NETWORKS. All rights reserved. THE SLOGAN "HEBAT PONOROGO" AS IDENTITY AND CITY BRANDING IN PONOROGO TOURISM PROMOTION Adi Santoso1*, Alip Sugianto2 and Nur Sayidatul Muntiah3 1 2 3 Ponorogo Muhammadiyah University, Jawa Timur, INDONESIA *Corresponding author: adisantoso@umpo.ac.id Abstract: Slogan language is an interesting part of advertising. The government of Ponorogo has the slogan "Ponorogo Hebat" which is the identity and city branding as an effort to promote the city of Ponorogo, one of which is through tourism. Therefore, it is necessary to know how the city branding strategy is carried out by the Ponorogo government. This study uses a qualitative descriptive approach. This research took place in Ponorogo Regency, precisely at the location that became the object of branding. Data analysis using triangulation. The results of this study can be concluded that the implementation of the city branding "Ponorogo Hebat" is very appropriate based on the analysis of place, objectives, popularity and goals in developing tourism aspects such as branding on Hos Cokroaminoto street, Bendo Dam, and the mural festival. The city branding becomes an identity because it is a monument that has a long enough duration and has a significant impact on tourism development in Ponorogo
| Item Type: | Conference or Workshop Item (Paper) |
|---|---|
| Uncontrolled Keywords: | Language, City Branding, Tourism, Ponorogo |
| Subjects: | H Social Sciences > H Social Sciences (General) |
| Divisions: | Faculty of Economic |
| Depositing User: | Library Umpo |
| Date Deposited: | 08 Dec 2023 07:51 |
| Last Modified: | 08 Dec 2023 07:51 |
| URI: | http://eprints.umpo.ac.id/id/eprint/13053 |
Actions (login required)
 |
View Item |
