Marketing Strategy and Political Public Relation in the Election

Setiawan, Veri and Pawito, Pawito (2017) Marketing Strategy and Political Public Relation in the Election. International Conference on Islamic Education Ponorogo, November 4 2017. pp. 269-284. ISSN 978-602-61258-5-9


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Marketing and public relations have a lot in common. So is marketing in various fields including the field of politics. The similarities we can pull and explore the difference with the difference between disciplines namely: marketing and public relations. This is reflected both in theory and practice. There are similarities and subsequently there. We can gain that distinction through the closer integration of political marketing, political public relations theory, and research. As a public relations practitioner we solution be able reserves to distinguish the second difference". Although political marketing and public relations politics use the same tools of communication and have the same goals as well, there are fundamental functional subsequently both from concepts, practices, and their relationship with the public. The debate between the function of marketing and public relations is word happening to this day. There are the same researchers and there are also cons with screened opinion. IMC (Integrated Marketing Communication), public relations will become IC (Integrated Communication) is functions much different and wider. If proven on the concept of MPR (Marketing Public Relation), Public Relations has a more sophisticated concept that is CPR (Communication Public Relation). Keywords: Marketing, Public Relations Politics

Item Type: Article
Subjects: H Social Sciences > H Social Sciences (General)
J Political Science > JC Political theory
Divisions: Proceeding
Depositing User: Library Umpo
Date Deposited: 24 Nov 2017 07:56
Last Modified: 24 Nov 2017 07:56

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