Sari Cincau Ngrayun Equals with Modern Ready-to-Drink Beverage

Rapini, Titi, Farida, Umi and Santoso, Adi (2018) Sari Cincau Ngrayun Equals with Modern Ready-to-Drink Beverage. Proceedings of MICoMS 2017, 1. pp. 443-449. ISSN 2516-2853

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Official URL: https://doi.org/10.1108/978-1-78756-793-1-00083

Abstract

This research aims to know the condition of small and medium enterprises, after guidance by the Department of Industry Trade and Cooperatives of Ponorogo. This is done as an attempt to increase the efficiency and effectiveness of the coaching that has been done. Findings – From the research, it is known that there are three types of trainings starting from 2010 up to 2013. However, these data are not supported by its business as well as the company name. Samples of 50 participants varying in duration and the type of training were assessed. About 52% (26 SME) participants had a business, 24% did not, and the remaining 24% could not be located. While owning a business, they do not have the financial data in writing. This indicates that SMEs do not have the basic financial statements, which can be used to evaluate its financial management. Research Limitations/Implications – Of the 26 who already have a business, 10 were in the traditional food industry (chicken satay, Dodol, ground coffee, and sugar), whereas 7 were in industrial baking and pastry and 9 in craft Industry consisting of batik, reog, and leather crafts. this research limitation hasn't mapped the existing SMEs in Ponorogo district who have not attend the training and who have attended the training. Practical Implications – This results of this study have practical implications in Capitalized readily in abundance; jelly-making training organized by Department of Industry, Trade and Cooperatives resulted in the increase in value-added products. This success is supported by the awareness of the leader villages. However, the development effort still needs assistance for the need for promotion as well as the establishment of a marketing network. Besides strengthening the supply system, also needed is the maintenance of the existence of this business, which means that is expected to increase the economy. Originality/Value – This is the first research that identifies the sari cincau ngrayun industry in Ponorogo city. Keywords Value added, network marketing, system supply

Item Type: Article
Uncontrolled Keywords: Value added, network marketing, system supply
Subjects: H Social Sciences > HG Finance
Depositing User: Library Umpo
Date Deposited: 23 Sep 2019 03:34
Last Modified: 23 Sep 2019 03:34
URI: http://eprints.umpo.ac.id/id/eprint/4937

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