Corporate Social Responsibility, diantara Kewajiban atau Kebutuhan?

krisna, megantari (2019) Corporate Social Responsibility, diantara Kewajiban atau Kebutuhan? In: Komunikasi dan Multikulturalisme di Era Disrupsi : Tantangan dan Peluang. Buku Litera Yogyakarta, Yogyakarta, pp. 305-316. ISBN 978-602-5681-32-5

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Abstract

CSR or we are familiar with Corporate Social Responsibility is a long-term investment program that is implemented by a company to understand the substance of a sustainable development program of a company. The legality that governs this provision is the government. In fact, in Indonesia, government companies that implement this CSR program optimally are still rare. While the blue print for the provisions is very clear. In contrast to private companies that make the concept of this CSR program as attractive as possible because they are aware of the company’s needs in implementing this CSR program. Public Relations or Public Relations in this case is as a CEO who must be able to design to execute this program optimally. The position of PR is no longer just a firefighter when there is a conflict between the company and stakeholders.

Item Type: Book Section
Subjects: H Social Sciences > H Social Sciences (General)
H Social Sciences > HN Social history and conditions. Social problems. Social reform
Divisions: Proceeding
Depositing User: Library Umpo
Date Deposited: 23 Jun 2020 03:36
Last Modified: 23 Jun 2020 04:08
URI: http://eprints.umpo.ac.id/id/eprint/5267

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