Sustainability of Home Industrial Products in Global Competition: A Case Study of Home Processed Food Suppliers in Ponorogo Mini-Market

Abas, Sayid (2020) Sustainability of Home Industrial Products in Global Competition: A Case Study of Home Processed Food Suppliers in Ponorogo Mini-Market. International Journal of Innovation, Creativity and Change, 13 (1). pp. 1200-1210. ISSN 2201-1323

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Abstract

The home processed food industry are those who produce wet and dry processed food products, then the products produced are deposited by those producers or suppliers to various mini-market or supermarkets in Ponorogo, with a consignment system that is, the product will only be paid for once it has been sold and any remaining unsold returned to the supplier. This study aims to find out how the efforts of home industry are able to survive in facing business competition in the city of Ponorogo, especially with products that are identical to products from the large manufacturers. The research subjects or informants in this study are home industries that produce processed food products as well as supermarkets that supply various minimarkets and supermarkets in Ponorogo, and some other data as supporters. The method of retrieving data is with a "questionnaire" supported by direct interviews. The method of data analysis used is "Quantitative Descriptive Analysis". Based on the results of the study, it can be concluded that the home processed food industry shows the ability to develop well and is able to withstand competition from similar goods in supermarkets in Ponorogo. The ability to survive shows the strength and potential possessed, the skills and morale that it has, and because it is essential to fulfill the financial needs of the producers, supported by product consistency, which maintains the quality and distinctiveness of the products produced. The threat and challenge faced are competition with home industries supported by large capital, while home industries are small capital. The mini-markets and supermarkets that receive the goods deposited from home industries also get benefit because they only need to provide a place to sell and they can make a profit with no capital expenditure.

Item Type:	Article
Subjects:	H Social Sciences > HD Industries. Land use. Labor
Divisions:	Faculty of Economic
Depositing User:	Library Umpo
Date Deposited:	15 Sep 2020 02:16
Last Modified:	15 Sep 2020 02:16
URI:	http://eprints.umpo.ac.id/id/eprint/5553

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