Crowdworking: Is It Beneficial in Destination Marketing?

Ratri Wardhani, Windi Novia, Pratiwi, Ratih, Hartono, Sri, Editya, Editya and Dasmadi, Dasmadi (2020) Crowdworking: Is It Beneficial in Destination Marketing? In: Proceedings of the 3rd Asia Pacific Management Research Conference (APMRC 2019).

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Abstract

Abstract—With social media, the opportunities to promote the destination and its amenities online are virtually endless. Crowdworking in tourism industry defines as tourism destination that employ digital natives to tagging photograph and review their experience in visiting destination to their social media with tagging accounts, hastag, communities and people. This research is purposed to develop more understanding about crowdworking and provide answers to how crowdfunding benefit for tourism industry. The result show that Crowdworking create an engagement of digital strategy and the digitally natives to promote the destination trough social media content and this holds an enormous potential for the tourism industry. The more like and subscribe they got means their content has been viewed by a lot of people, and this means the information about tourist destinations in their content has been widespread and will have an impact on increasing the number of tourist visits. The good review noticed by netizen will make good reputation of the destination and will lead to intention tourist to visit. This paper has shown the importance of crowdworking and how it can transform the value chain of tourism organisations.

Item Type:	Conference or Workshop Item (Paper)
Uncontrolled Keywords:	crowdworking, intention to visit, tourism marketing
Subjects:	H Social Sciences > HB Economic Theory
Divisions:	Faculty of Economic > Department of Accounting
Depositing User:	Library Umpo
Date Deposited:	30 Mar 2021 06:10
Last Modified:	30 Mar 2021 06:10
URI:	http://eprints.umpo.ac.id/id/eprint/6381

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