IMPLEMENTASI STRATEGI HUMAS RADIO SONGGOLANGIT FM PONOROGO PADA PROGRAM GRAHA WARTA

ABSTRACT

IMPLEMENTATION OF THE SONGGOLANGIT FM PONOROGO RADIO PR STRATEGY IN THE GRAHA WARTA PROGRAM.
BAGUS DWI PUTRA
17240597

This thesis is entitled the implementation of the public relations strategy of Songgolangit FM Ponorogo radio in the graha warta program. The purpose of this study is to find out how the implementation of the PR strategy in the graha warta program on Songgolangit FM Ponorogo radio. This research uses descriptive qualitative method and the type of research is using field research. Data collection techniques in this study use observation, documentation and interviews. The data analysis technique in this study used Miles and Hubarman with the steps of data collection, data reduction, data display, and drawing conclusions. From the results of the study it was found that the implementation of the Songgolangit FM Ponorogo radio public relations strategy in the graha warta program included 5 aspects, namely: (1). In terms of economy, as a marketing medium and useful for the community because it is to help advertisers to a wider audience to increase public consumers towards advertised advertising products, (2). In terms of social, as a medium for sharing information with listeners and the public, (3). In terms of technology, as a medium for the public to access information through the internet, applications, and share information from the community becomes easier, (4). In terms of culture, as a medium to invite the public to share information with listeners and cannot be separated from social issues, there must be problems in clarifying the truth of information through discussions with related parties, (5). Globally, as a medium to make it easier for radio employees to inform information and various programs through digital media. In addition, radio is also a program of entertainment and knowledge for listeners in the Ponorogo area and its surroundings.

Keywords: Implementation, Public Relations Strategy, Graha Warta.