PENGARUH BRAND ASSOCIATION, BRAND EQUITY, DAN BRAND TRUST TERHADAP KEPUTUSAN PEMBELIAN (STUDI PADA KONSUMEN BAN SEPEDA MOTOR MEREK IRC DI PONOROGO)

Rusdiana, Eva (2022) PENGARUH BRAND ASSOCIATION, BRAND EQUITY, DAN BRAND TRUST TERHADAP KEPUTUSAN PEMBELIAN (STUDI PADA KONSUMEN BAN SEPEDA MOTOR MEREK IRC DI PONOROGO). Skripsi (S1) thesis, Universitas Muhammadiyah Ponorogo.

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Abstract

The purpose of this study was to examine and analyze the effect of brand association, brand equity, and brand trust on purchasing decisions. To test these variables, the researcher used the object of users of the IRC brand of tires in Ponorogo. This study uses quantitative research methods, the number of samples in this study were 70 respondents. Determination of the sample using accidental sampling. The results of the study indicate that brand association, brand equity, and brand trust have a positive and significant effect on consumer purchasing decisions.

Item Type: Thesis (Skripsi (S1))
Uncontrolled Keywords: Brand association, brand equity, brand trust, and purchase decision
Subjects: H Social Sciences > HB Economic Theory
Divisions: Faculty of Economic > Department of Management
Depositing User: fe . userfe
Date Deposited: 11 Aug 2022 04:12
Last Modified: 11 Aug 2022 04:12
URI: http://eprints.umpo.ac.id/id/eprint/9397

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