PENGARUH BRAND AWARENESS, BRAND IMAGE, BRAND LOYALTY, DAN BRAND ASSOCIATION TERHADAP KEPUTUSAN PEMBELIAN ULANG PUPUK PHONSKA PLUS (Studi pada konsumen UD Surya Tani Madiun)

Ahmad Darwysy, Rofik (2022) PENGARUH BRAND AWARENESS, BRAND IMAGE, BRAND LOYALTY, DAN BRAND ASSOCIATION TERHADAP KEPUTUSAN PEMBELIAN ULANG PUPUK PHONSKA PLUS (Studi pada konsumen UD Surya Tani Madiun). Skripsi (S1) thesis, Universitas Muhammadiyah Ponorogo.

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Abstract

The goal of this study was to ascertain the influence of brand awareness, brand image, brand loyalty, and brand association on the intention to repurchase Phonska Plus fertilizer at UD Surya Tani Madiun. Quantitative methodologies are used in this type of study. The respondents in this study totaled 100 people and were collected using the Accidental Sampling technique. The population in this study consisted of all Phonska Plus fertilizer customers at UD Surya Tani. Employing a questionnaire to gather information. The SPSS statistical tool is used in this study's method of truth evaluation to compare infinite linear regressions. The consequences of brand awareness, brand image, brand loyalty, and brand associations are beneficial and very influential on repeat

Item Type:	Thesis (Skripsi (S1))
Uncontrolled Keywords:	brand awareness, brand image, brand loyalty, brand association, repeat purchase
Subjects:	H Social Sciences > HD Industries. Land use. Labor H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions:	Faculty of Economic > Department of Management
Depositing User:	fe . userfe
Date Deposited:	11 Aug 2022 08:26
Last Modified:	11 Aug 2022 08:26
URI:	http://eprints.umpo.ac.id/id/eprint/9426

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