IMPLEMENTASI SILENT SALESMAN, PSYCHOLOGICAL PRICING, DAN STORE ENVIRONMENT BERPENGARUH TERHADAP IMPULSE BUYNG DENGAN POSITIVE EMOTION SEBAGAI VARIABEL INTERVENING (STUDI KASUS PADA KONSUMEN MR.DIY PONOROGO CITY CENTER)

Rahmawati, Diah Ayu (2022) IMPLEMENTASI SILENT SALESMAN, PSYCHOLOGICAL PRICING, DAN STORE ENVIRONMENT BERPENGARUH TERHADAP IMPULSE BUYNG DENGAN POSITIVE EMOTION SEBAGAI VARIABEL INTERVENING (STUDI KASUS PADA KONSUMEN MR.DIY PONOROGO CITY CENTER). Skripsi (S1) thesis, Universitas Muhammadiyah Ponorogo.

	Text (SURAT PERSETUJUAN UNGGAH KARYA ILMIAH) SURAT PERSETUJUAN UNGGAH KARYA ILMIAH.pdf Download (263kB)
	Text (HALAMAN DEPAN) HALAMAN DEPAN.pdf Download (861kB)
	Text (BAB I) BAB I.pdf Download (147kB)
	Text (BAB II) BAB II.pdf Restricted to Registered users only Download (504kB)
	Text (BAB III) BAB III.pdf Restricted to Registered users only Download (550kB)
	Text (BAB IV) BAB IV.pdf Restricted to Registered users only Download (726kB)
	Text (BAB V) BAB V.pdf Restricted to Registered users only Download (124kB)
	Text (DAFTAR PUSTAKA) DAFTAR PUSTAKA.pdf Download (233kB)
	Text (LAMPIRAN) LAMPIRAN.pdf Download (1MB)
	Text (SKRIPSI FULL TEXT) SKRIPSI FULL TEXT.pdf Restricted to Repository staff only Download (2MB)

Abstract

ABSTRACT With rapid business development, more new retailers have been created thereby narrowing opportunities and increasing business competition. This is illustrated by the number of business people who perfect their diferentiaton marketing strategies to attracting consumers and purchasing activities. The purose of this study was to determine effect of silent salesman, psychological pricing, store environment on impulse buying and positive emotion can madiated impulse buying using quantitative methods and primary data sources. The sample is MR.DIY consumers who have done impulse buying with a sampling technique using accidental samling with 96 respondents.the anlysis used in this study is pathanalysis with the SPSS 22 program. The result of the study in the form of a partial test (t) for model 1 as follows : silent salesman (X1)=0.215, psychological pricing (X2) = 0.208, store environment (X3) = 0.432, and the partial test result (t) for model 2 as follows : silentsalesman (X1) = 0.274, psychological pricing (X2) = 0.229, store environment (X3) = 0.235, positive emotion (Z) = 0.241. Keywords : silent salesman, psychological pricing, store environment, positive emotion, impulse buying ABSTRAK Dengan perkembangan bisnis yang pesat membuat terciptanya ritel baru yang lebih banyak sehingga mempersempit peluang dan tingginya persaingan bisnis. Hal tersebut tergambarkan akan banyaknya pelaku bisnis yang menyempurnakan strategi pemasaranya dengan berbagai cara menarik konsumen dan aktifitas pembelian. Tujuan daripada penelitian ini mengetahui apakah secara parsial silent salesman,psychological pricing, store environment terhadap impulse buying serta mengetahui apakah positive emotion dapat menjadi mediasi dari variabel bebas terhadap variabel terikat. Dengan mengguakan metode kuantitatif dan sumber data primer. Sampel merupakan konsumen MR.DIY yang pernah melakukan impulse buying dengan teknik pengambilan sampel menggunakan accidental sampling sebanyak 96 responden. Analisis yang digunakan dalam penelitian yaitu analisis jalur (path) dengan program SPSS 22. Hasil penelitian berupa uji parsial (t) untuk model 1 adalah berikut : Silent Salesman (X1) = 0,215, Psychological Pricing (X2) = 0,208, Store Environment (X3) = 0,432 , dan hasil uji parsial (t) untuk model 2 adalah sebagai berikut silent salesman (X1) = 0,274 , Psychological Pricing (X2) = 0,229 , Store Environment (X3) = 0,235 , Positive Emotion (Z) = 0,241 Kata kunci : Silent salesman, psychological pricing, store environment, positive emotion, impulse buying

Item Type:	Thesis (Skripsi (S1))
Uncontrolled Keywords:	Silent Salesman, Psychological Pricing, Store Environment,Positive Emotion, Impulse Buying
Subjects:	H Social Sciences > HB Economic Theory
Divisions:	Faculty of Economic > Department of Management
Depositing User:	fe . userfe
Date Deposited:	22 Aug 2022 03:59
Last Modified:	22 Aug 2022 03:59
URI:	http://eprints.umpo.ac.id/id/eprint/9663

Actions (login required)

View Item