Edward T Hall in (Mulyana, 2010) states that "Culture is Communication" and "Communication is Culture". The correlation between the environment and humans (culture) gives rise to unique characteristics. Where this characteristic is not only limited to accommodating functional activities, but also activities to absorb and produce the uniqueness of a place. Sedekah Bumi Carangrejo is an annual tradition that has been going on for about 200 years with strong agrarian cultural values and has become a cultural icon of Carangrejo Village. This series of cultural tradition processions is carried out in several locations inside and outside the village, Mount Sedayu and Beji Sendang Songo which are located in Carangrejo Village and Kali Sumorobangun and Bukit Setono Pangonan which is located in Biting Village, this which then becomes the unique characteristic of the event. Boyong Basuki Tirto Pagesangan Carangrejo Village. The type of research that will be used in this research is descriptive qualitative research using brand expression theory by Sisco Van Gelder.