ANALISIS BRAND IMAGE MAESA HOTEL PONOROGO MELALUI EVENT SPONSORSHIP

This thesis is titled Analysis of Brand Image Maesa Hotel Ponorogo through Sponsorship event. The purpose of this study is to determine the marketing public relations strategy in its promotion through sponsorship events in order to determine the brand image of Maesa Hotel that is formed. Because, with the rapid business competition that is getting tougher and higher, a company must be aggressive in promoting, maintaining and building a brand image. Brand Image is one of the things that a company really craves. Therefore, whatever way to go will be done. Promotion as one of the determining factors in building a good brand image. One promotion that is now the choice of companies because this promotion is effective and can help build a brand image and publications which indirectly is promotion through sponsorship events. This is because if the brand image has been embedded in the minds of consumers and event organizers, of course, it will be able to boost company sales and expand the company's name. This sponsorship event will be successful and run smoothly if the company carefully prepares the type and planning of the sponsorship that will be carried out.