PENGARUH KUALITAS PELAYANAN, KELENGKAPAN PRODUK DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN PERLENGKAPAN OLAHRAGA (STUDI KASUS KONSUMEN TUKOL SPORT PONOROGO)

his study aims to determine the effect of Service Quality, Product Completeness and Price on the decision to Purchase Sports Equipment (Case Study of Tukol Sport Ponorogo Consument).
This study uses T a quantitative method, which is described as numbers using primary data through distributing questionnaires and secondary data obtained from the Tukol Sport Ponorogo document
The population of this study is 100 buyers at tukolSport Ponorogo with the sampling technique in this study using the saturation or census method. The data collection method uses a questionnaire.
Data analysis in this study used multiple linier regression. The results of this study partially show that service quality has a significant effects on purchasing decisions, price has asignificant
Influence on purchasing decisions. While simultaneously the quality of service, product completeness and price affects the purchase decision.
Keywords : Quality of service, Product completeness, Price, Purchase decision