PERANAN BRANDING PEMBUATAN KRIPIK AMPAS TAHU UNTUK MENINGKATKAN POTENSI PENJUALAN DAN PENDAPATAN USAHA MIKRO KECIL FAN MENENGAH

Background: Branding is an identity created by marketing people to make it
easier for consumers to choose products. The role and obstacles faced by
home industry owners and the strategies carried out by home industry voters
in facing existing obstacles.
Aim: This study aims to determine the role of branding in the home industry
to increase sales potential and community income.
Method: This study uses qualitative descriptive research. The source of data
was taken in Bringinan Village, Jambon District, Ponorogo Regency, which
was raised from the results of the Ormawa Capacity Building Program Fund
Grant of the Ministry of Education, Culture, Research, and Technology.
Findings: To overcome current challenges, sellers might employ a number
of tactics. The Ponorogo Regency Department of Trade, Cooperatives, and
MSMEs provides assistance with branding socialization and training so that
residents of Bringinan Village in Jambon District are more informed about
the significance of branding in the home sector.
KEYWORDS : branding, role, home industry