RETRIBUTION PARKING STRATEGY FOR THE DEPARTMENT OF TRANSPORTATION: SWOT ANALYSIS

Less optimal parking space management is one of the parking problems in Ponorogo
Regency. The consequences arising from the management of parking spaces include
narrowing of the road that can interfere with traffic functions. The problem of parking in
addition to the management of parking spaces is cheating the parking attendant in
determining the tariff, causing leakage in the sector of parking levy receipts at the edge of
public roads. The location of this scientific research is in Ponorogo Regency. In this study
used descriptive qualitative research using primary data through in-depth interviews and field
observations are used as data collection techniques. The purpose of this study was to
identify the cause of the number of parking levy receipts at the edge of public roads leak and
analyze the appropriate strategy for parking problems in Ponorogo. The analysis of the data
used is SWOT analysis, shows that competitive strategies that can be used include the
implementation of electronic parking, parking receipts in the form of coupons with prizes,
maintaining the consistency of parking services, and optimizing the arrangement of parking
spaces in Ponorogo Regency.