A STUDY ON FACTORS LIMITING ONLINE SHOPPING BEHAVIOUR OF INDONESIAN CONSUMERS

Sari, Rini Dian (2023) A STUDY ON FACTORS LIMITING ONLINE SHOPPING BEHAVIOUR OF INDONESIAN CONSUMERS. Skripsi (S1) thesis, Universitas Muhammadiyah Ponorogo.

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Abstract

The purpose of this study was to determine the effect of shopping convenience,
reputation and service, shopping experience, product information, and safety on buying
decisions in the Shopee Indonesia application. One's behavior in shopping is certainly
inseparable from the influence of technology and social media. Humans tend to want to
get something they want, through shopee here it provides various kinds of consumer
needs. Shopee provides guarantees and guarantees for consumer safety. In addition,
online shopping saves time and consumers can easily compare prices between
stores.The population of this study is online customers who make purchases at shopee.
The population of this study is online customers who make purchases at shopee. 300
respondents made up the study's sample size, which was determined using Isaac's
buying and selling table. The data collection method uses a questionnaire distributed
through Google Forms. Data measurement uses a Likert scale of one to five where 1 is
for answers that strongly disagree and 5 for answers that strongly agree. Data
YMER || ISSN : 0044-0477
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Evolution of Blended Learning and its Prospects in Management Education.
processing uses the SMART PLS3 application. The results of this study found that
Shopping convenience, Reputation and service, Shopping experience, and Product
safety and information have a positive and significant effect on Buying Decisions at
Shopee Indonesia. The limitation of this research is that the independent variables that
influence purchasing decisions are limited to four variables, namely shopping
convenience, shopping experience, reputation and service and product safety and
information where there are several other independent variables that can explain and
possibly influence online shopping decisions; the research sample is only 300
respondents with a wide coverage so it cannot be used to generalize as a whole; In this
study, the data generated was only from the questionnaire instrument which was based
on the perception of the respondents' answers so that conclusions were drawn only
based on the data collected through the use of a written questionnaire instrument
without interviews and interviews. Many sellers are not only domestic, at shopee we can
shop for foreign products, one of which is China.

Item Type:	Thesis (Skripsi (S1))
Uncontrolled Keywords:	Online Shopping, Shopping Convenience, Shopping Experience, Buying Decision, Customer Online
Subjects:	H Social Sciences > HB Economic Theory
Divisions:	Faculty of Economic > Department of Management
Depositing User:	fe . userfe
Date Deposited:	18 Aug 2023 03:30
Last Modified:	18 Aug 2023 03:30
URI:	https://eprints.umpo.ac.id/id/eprint/11948

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