PENGARUH SELF CONTROL , HEDONIC MOTIVATION DAN LIFESTYLE TERHADAP IMPULSIVE BUYING PADA PENGGUNA E-COMMERCE SHOPEE

This research aims to determine the Effect of Self Control, Hedonic Motivation and Lifestyle on Impulsive Buying in Shopee E-commerce Users conducted on Muhammadiyah Ponorogo University Students. The method used in this study is quantitative method. Data from this study were obtained through the distribution of online questionnaires to respondents and analyzed using the SPSS 26 software application. The population in this study is University of Muhammadiyah Ponorogo students who use the Shopee application. The sample used in this study amounted to 100 respondents using snowball sampling. The results of this study show that: (1) There is an influence between Self control on Impulsive Buying in Muhammadiyah Ponorogo University Students as Shopee users. (2) There is an influence between Hedonic motivation on Impulsive Buying in Muhammadiyah Ponorogo University Students as Shopee users. (3) There is an influence between Lifestyle and Impulsive Buying in University of Muhammadiyah Ponorogo Students as Shopee users.