ABSTRACT
ANALYSIS OF KPU PONOROGO CYBER PUBLIC RELATIONS STRATEGY THROUGH INSTAGRAM @kpu.ponorogo
(June 2022 March 2023 Edition)

Fabrianti Juventina Efendi
19240722

The existence of Cyber PR in the development of telecommunications today makes it easier for all people to access online media, including agencies/companies that also use Cyber PR as a means of disseminating information that can be accounted for. The General Election Commission (KPU) of Ponorogo Regency itself is an agency that uses the internet as a media for information publication for the 2024 election stages. In this regard, the underlying research topic to be examined is how the Cyber PR strategy is carried out by the Ponorogo Regency KPU in disseminating public information through the media instagram social @kpu.ponorogo the research method is descriptive qualitative by using several literatures such as social media, scientific journals/articles, books, and intense interviews with research informants conducted from June 2022 to March 2023. The results obtained from the role of Cyber PR via Instagram @kpu.ponorogo cannot be separated from the Efforts Technical and Public Relations Sub-Division of the KPU Ponorogo Regency and it is felt that several programs have been successfully carried out by the Public Relations activities themselves according to the scope of work on the indicators Strategic, Integrated, Targeted, Measured.

Keywords: Cyber Public Relations Strategy, Komisi Pemilihan Umum Ponorogo, Instagram.