STRATEGI HUMAS DALAM MEMPROMOSIKAN SEKOLAH BERBASIS PONDOK PESANTREN (STUDI KASUS DI SMP MA'ARIF 1 PONOROGO)

PUBLIC RELATIONS STRATEGY IN PROMOTING ISLAMIC
BOARDING SCHOOL-BASED SCHOOLS
AURIELYA ARDA SWARDANI
19240767
Abstract : Basically compulsory education is followed which is useful for
increasing human resources. Because with an increase in human resources is able
to build a more advanced nation. By increasing human resources, it can be used to
advance science and social sciences based on faith and piety. To increase human
resources, strategies from public relations are needed to be able to increase the
number of student, such as : organizing competitions for elemtary/MI student in
Ponorogo, Regency, providing the facilities needed by student, providing
scholarship assistance to providing assistance to prospective new student. In the
process of this reaserch, the researchers used qualitive methods. Furthermore, the
authors use the method of Dokumentation, Interviews and Observations. The data
obtained was analyzed with a public relations strategy to increase the number of
student by using social media or mass media, the marketing mix to the promotion
mix. So this study can be concluded that increasing the number of student with
social mediato the promotion mix greatly influences the increase in the number of
student in subsequent years.
Keywords : Public Relations Strategy, Human Resource Development, Promoting
Schools, Education, Increasing the number of studenT