ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI KEPUTUSAN PEMBELIAN ULANG KONSUMEN JOYO ROSI PONOROGO

This research is a quantitative research. The population in this study are consumers who come This study aims to determine the Analysis of Factors Influencing Ponorogo Repurchase Decisions. The population in this study are consumers of Joyo Rosi Ponorogo stores. The selection of samples based on the sampling technique in this study is non-probability sampling. Non-probability sampling is sampling where each member of the population is not given the same opportunity or opportunity to be selected as a sample. The sample in this study were all consumers at the Joyo Rosi Ponorogo store. The research methodology used is multiple linear regression analysis, with the help of Statistical Product and Service Solution (SPSS) Version 16 software. The test results for the variables Product Completeness, Price and Location have a partial effect on Repurchase Decisions in a positive direction. This can be seen from the results of multiple linear regression analysis of each variable showing a partial positive direction. Likewise for the results of simultaneous testing of the variables Product completeness, Price and Location partially influence the Repurchase Decision with a significant value