KAJIAN KRITIS : CORPORATE SOCIAL RESPONSIBILITY ( CSR ) DAN STRATEGI MENCAPAI KEUNGGULAN KOMPETITIF.

Corporate social responsibility (CSR) is how about companies
manage the business process to produce an overall positive impact
on society. CSR becomes an integral part of wealth creation process
which if managed properly should enhance the competitiveness of
business and maximize the value of wealth creation to society
Corporation can use their CSR effort to improve their
competitive context ( the quality of the business environment in the
location where they operate). Competitive context has always been
important to strategy.Using CSR to enhance competitive context
align social and economic goals and improves a company’s long
terms business prospect. Adressing context enables company not only
to give money but also leverage it capabilities and relationships in
support of CSR causes. By aligning CSR and strategy result in
greater social good even as it strenghthens a company’s competitive
adventage.
Key Words : Corporate Social Responsibility, Strategy, Competitive
Advantage