Financial behavior is knowledge about the behavior of managing the economy related to finance appropriately. This study aims to determine the effect of financial attitudes, external locus of control, self-control on financial behavior in housewives in Selosari Village, Magetan City. The population of this study were housewives in Selosari Village, Magetan City with a total of 2025 housewives. The number of samples used in this study were 105 housewives using accidental sampling technique. The data analysis method used is the Partial Least Square (PLS) analysis method. The results showed that financial attitudes and self-control have a significant effect on financial behavior in housewives in Selosari Village, Magetan City, while external locus of control has no influence on financial behavior in housewives in Selosari Village, Magetan City.

Keywords: Financial Attitude, External Locus of Control, Self-Control, Financial Behavior