STRATEGI KOMUNIKASI PUBLIC RELATIONS DAWET JABUNG OLEH KOMUNITAS PENJUAL DAWET JABUNG DI DESA JABUNG KECAMATAN MLARAK KABUPATEN PONOROGO

Novitasari, Sely (2024) STRATEGI KOMUNIKASI PUBLIC RELATIONS DAWET JABUNG OLEH KOMUNITAS PENJUAL DAWET JABUNG DI DESA JABUNG KECAMATAN MLARAK KABUPATEN PONOROGO. Skripsi (S1) thesis, Universitas Muhammadiyah Ponorogo.

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Abstract

awet Jabung Public Relations Communication Strategy by the Dawet Jabung
Seller Community in Jabung Village, Mlarak District, Ponorogo Regency
Sely Novitasari
20240809

This thesis is entitled Dawet Jabung branding communication strategy by the
Dawet Jabung Seller Community in Jabung Village, Mlarak District, Ponorogo
Regency. The displacement of typical culinary, especially Dawet Jabung, can have
a negative impact, such as the loss of culture and tradition, because typical culinary
is part of the culture and traditions of the region, in this context, namely Ponorogo.
To maintain the typical culinary of Dawet Jabung, it is necessary to preserve it,
such as promoting and educating the public about the value and benefits of Dawet
Jabung. With the existence of the Dawet Jabung seller community in Jabung
Village, it has a very important role in terms of developing and maintaining this
Dawet Jabung product. The purpose of this study was to determine the
communication strategy of Dawet Jabung branding by the Dawet Jabung Selling
Community in Jabung Village, Mlarak District, Ponorogo Regency. The theory used
is the 11P marketing mix theory, namely product, price, promotion, place, people,
public relations, physical evidence, power, pressure, performance, process. The
research method used is descriptive qualitative. The data collection techniques used
are observation, interviews, and documentation. The results of the study state that
the Dawet Jabung branding communication strategy by the Ponorogo Regency
Tourism Office has implemented the 11P marketing mix theory including product,
place, people, power, pressure, performance, and process. The points of theory that
are still not perfect are price, promotion, public relations and physical evidence.

Item Type:	Thesis (Skripsi (S1))
Uncontrolled Keywords:	Public Relations Communication Strategy, Dawet Jabung, Ponorogo Regency
Subjects:	H Social Sciences > H Social Sciences (General) H Social Sciences > HC Economic History and Conditions
Divisions:	Faculty of Social Science and Political Science > Department of Communication Science
Depositing User:	fisip . userfisip
Date Deposited:	08 Aug 2024 06:46
Last Modified:	09 Jan 2025 05:51
URI:	https://eprints.umpo.ac.id/id/eprint/14183

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