IMPLEMENTASI BRAND IDENTITY UNIVERSITAS MUHAMMADIYAH PONOROGO SEBAGAI KAMPUS THE REOG UNIVERSITY (RELIGIUS, EXCELLENT, OBJECTIVE, GREAT)

This research is entitled "Implementation of Brand Identity of Muhammadiyah University Ponorogo as The Reog University Campus." The aim of this research is to examine how the brand identity of Muhammadiyah University Ponorogo is implemented through the motto of The Reog University. The theoretical framework used is Frank Jefkins' Brand Identity theory from 1997, which includes four indicators: Having a strong visual trigger, Simple but impactful symbolism, Memorable and impressive, Identity as a promotional and marketing tool. The research method employed is qualitative descriptive. Data collection techniques include interviews, observations, and documentation. Interviews were conducted directly with Drs. Rido Kurnianto, M.Ag., as a Member of the Creed Formulation Team, Bambang Wahrudin, M.Pd., as the Head of BP3DI, Dr. Bambang Harmanto, S.Pd., M.Pd., as the Vice Rector I for Academic Affairs, and Dr. Sulthon, M.Si., as a Member of the BPH of Muhammadiyah University Ponorogo. The findings of the research indicate that the values embodied in The Reog University motto are implemented as the brand identity of Muhammadiyah University Ponorogo. The implementation of these values in the motto can enhance trust in pursuing education at Muhammadiyah University Ponorogo.