PENGARUH KUALITAS PELAYANAN,KUALITAS PRODUK DAN EXPERIENTIAL MARKETING TERHADAP KEPUASAN PELANGGAN MIE GACOAN PONOROGO

Prastiti Yulita, Hanif (2024) PENGARUH KUALITAS PELAYANAN,KUALITAS PRODUK DAN EXPERIENTIAL MARKETING TERHADAP KEPUASAN PELANGGAN MIE GACOAN PONOROGO. Skripsi (S1) thesis, Universitas Muhammadiyah Ponorogo.

	Text (Surat Persetujuan Unggah Karya Ilmiah) surat persetujuan unggah karya ilmiah.pdf Download (301kB)
	Text (Halaman Depan) HALAMAN DEPAN.pdf Download (768kB)
	Text (BAB I) BAB 1.pdf Download (322kB)
	Text (BAB II) BAB 2.pdf Restricted to Repository staff only Download (504kB)
	Text (BAB III) BAB 3.pdf Restricted to Repository staff only Download (286kB)
	Text (BAB IV) BAB 4 REPO.pdf Restricted to Repository staff only Download (709kB)
	Text (BAB V) BAB 5.pdf Restricted to Repository staff only Download (263kB)
	Text (Daftar Pustaka) DAPUS.pdf Download (265kB)
	Text (Lampiran) LAMPIRAN.pdf Restricted to Repository staff only Download (937kB)
	Text (Skripsi Full Text) SKRIPSI FINISH UP REPOSITORY .pdf Restricted to Repository staff only Download (2MB)

Abstract

This study aims to determine the effect of Service Quality, Product Quality and Experiential Marketing on Customer Satisfaction of Mie Gacoan Ponorogo. This research is a descriptive quantitative type research. The population used in this study were consumers who had made purchases at Mie Gacoan Ponorogo. Researchers use non-probability sampling techniques. In sampling, it was taken by accidental sampling method and taken as many as 102 people. In this study the authors used data collection techniques by distributing questionnaires or questionnaires. The data analysis uses the structural equation modeling partial least square (SEM-PLS) method in the SmartPLS 3.0 version. Based on the research results it can be concluded that: (1) Service Quality has a significant effect on customer satisfaction; (2) Product Quality has a significant effect on customer satisfaction; (3) Experiential Marketing has no significant effect on customer satisfaction.

Item Type:	Thesis (Skripsi (S1))
Uncontrolled Keywords:	Service Quality; Product Quality; Experiential Marketing
Subjects:	H Social Sciences > HB Economic Theory H Social Sciences > HC Economic History and Conditions H Social Sciences > HD Industries. Land use. Labor
Divisions:	Faculty of Economic > Department of Management
Depositing User:	fe . userfe
Date Deposited:	19 Aug 2024 08:34
Last Modified:	09 Jan 2025 08:19
URI:	https://eprints.umpo.ac.id/id/eprint/14399

Actions (login required)

View Item