Pengaruh Review Product, Rating Store dan E-Serqual Terhadap Keputusan Pembelian Online Pada Generasi Z



Nisa', Wafi Zahrotun (2024) Pengaruh Review Product, Rating Store dan E-Serqual Terhadap Keputusan Pembelian Online Pada Generasi Z. Skripsi (S1) thesis, Universitas Muhammadiyah Ponorogo.

[thumbnail of Surat Persetujuan Unggah Karya] Text (Surat Persetujuan Unggah Karya)
Surat Persetujuan Unggah Karya.pdf
Download (128kB)
[thumbnail of Halaman Depan] Text (Halaman Depan)
Halaman Depan.pdf
Download (839kB)
[thumbnail of BAB I] Text (BAB I)
BAB I.pdf
Download (207kB)
[thumbnail of BAB II] Text (BAB II)
BAB II.pdf
Restricted to Repository staff only
Download (216kB)
[thumbnail of BAB III] Text (BAB III)
BAB III.pdf
Restricted to Repository staff only
Download (250kB)
[thumbnail of BAB IV] Text (BAB IV)
BAB IV.pdf
Restricted to Repository staff only
Download (644kB)
[thumbnail of BAB V] Text (BAB V)
BAB V.pdf
Restricted to Repository staff only
Download (133kB)
[thumbnail of Daftar Pustaka] Text (Daftar Pustaka)
Daftar Pustaka.pdf
Download (255kB)
[thumbnail of Lampiran] Text (Lampiran)
Lampiran.pdf
Restricted to Repository staff only
Download (1MB)
[thumbnail of Skripsi Full Text] Text (Skripsi Full Text)
Skripsi Full Text.pdf
Restricted to Repository staff only
Download (3MB)

Abstract

The internet is the most important part of life, especially in the field of goods and services companies. The digital era has brought technological changes to human life, such as the use of marketplaces as a place to buy and sell digitally. The phenomenon of online shopping is now a social trend. The internet makes it easier for consumers to make purchasing decisions simply through gadgets, therefore before making purchasing decisions consumers will first look at product reviews, store ratings and electronic service quality. The purpose of this study was to determine the effect of product reviews, store ratings and e-serqual on online purchasing decisions for Generation Z at the shopee marketplace in Ponorogo. This study uses a quantitative approach with the method of distributing questionnaires via google form, the population in this study cannot be known with certainty because the number of respondents is relatively large and there is no exact data. The sampling method used Simple Random Sampling technique as many as 126 respondents. Data collection using questionnaires and analyzed using SmartPls 3.0. The results of the study found that the variables of Product Review, Store Rating, and E-Serqual have a significant influence on the online purchasing decision of the Shopee marketplace for Generation Z in Ponorogo.

Item Type: Thesis (Skripsi (S1))
Uncontrolled Keywords: Review Product, Rating Store, E-Serqual, Keputusan Pembelian
Subjects: H Social Sciences > H Social Sciences (General)
Divisions: Faculty of Economic
Depositing User: fe . userfe
Date Deposited: 19 Aug 2024 09:11
Last Modified: 03 Nov 2025 07:02
URI: https://eprints.umpo.ac.id/id/eprint/14428

Actions (login required)

View Item View Item