ANALISIS KOMUNIKASI INTERAKSI ANTARA YOUTUBER @DEANKT DENGAN VIEWERS DALAM LIVE STREAMING CHARITY UNTUK KORBAN BENCANA ALAM

The thesis is called Communication Analysis of Interaction between YouTuber
@DEANKT and viewers in Live Streaming Charity for Natural Disaster Victims.
The goal of this study is to determine how YouTuber @DEANKT interacts with his
viewers during live streaming that took place on February 23, 2024, with the
intention of assisting victims of natural disasters. The author used descriptive
qualitative research, a method that aims to form a description of the state of an
object regarding a more specific and transparent deepening. The factors of social
interaction according to Gerungan include 1. Imitation factors, 2. Suggestion
factors, 3. Identification factors, and 4. Factors of empathy and type of social
communication according to Gillin and gillin there are two: associative and
dissociative. The first involves provision, cooperation, and assimilation, while the
second involves competition, contravention, and resistance. According to
research carried out by the author, the elements of suggestion and empathy are
usually used when interacting with viewers, while the least commonly used are
imitation and identification. Cooperation and assimilation are common types of
social interaction, while competition and conflict are rare types.
Keywords : Social Interaction, Youtube, Live Streaming, Charity