PENGARUH PERSEPSI, KEUNIKAN PRODUK DAN WORD OF MOUTH (WOM) NASI PECEL PEDES TAJUG TERHADAP KEPUASAN KONSUMEN

Dini, Listyaningrum (2024) PENGARUH PERSEPSI, KEUNIKAN PRODUK DAN WORD OF MOUTH (WOM) NASI PECEL PEDES TAJUG TERHADAP KEPUASAN KONSUMEN. Skripsi (S1) thesis, Universitas Muhammadiyah Ponorogo.

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Abstract

Dini Listyaningrum. NIM 18414719. Management Study Program. Faculty of
Economics, Muhammadiyah University of Ponorogo. Script: "The Influence of
Perception, Product Uniqueness, and Word of Mouth (WOM) of Nasi Pecel Spicy
Tajug on Consumer Satisfaction"
Every food industry always aims to serve and satisfy every customer who comes
according to their expectations. Perception, product uniqueness and word of mouth are
important things to pay attention to because they will result in repeat purchases and
recommendations to others. This research aims to determine the influence of perception,
product uniqueness, and Word of Mouth (WOM) of Tajuk spicy pecel rice on consumer
satisfaction partially and simultaneously.
The research population is all consumers who make direct purchases at Nasi Pecel Pedes
Tajuk. The research sample was 100 people with a total sampling technique. The
research instrument used a questionnaire. Test the instrument using validity and
reliability tests. Data analysis methods using classical assumption tests, multiple linear
regression and hypothesis testing using the t test, F test and R Square test.
The results of this research show that the variables of perception, product uniqueness
and word of mouth (WOM) partially and simultaneously have a positive and significant
effect on consumer satisfaction with Tajuk spicy pecel rice. The magnitude of the
influence of perception, product uniqueness and word of mouth (WOM) is 67%.
Keywords: Perception, Product Uniqueness, Word Of Mouth, Consumer
Satisfaction

Item Type:	Thesis (Skripsi (S1))
Uncontrolled Keywords:	Kata Kunci: Persepsi, Keunikan Produk, Word Of Mouth, Kepuasan Konsumen
Subjects:	H Social Sciences > HN Social history and conditions. Social problems. Social reform T Technology > TK Electrical engineering. Electronics Nuclear engineering
Divisions:	Faculty of Economic > Department of Management
Depositing User:	fe . userfe
Date Deposited:	23 Aug 2024 02:28
Last Modified:	06 Jan 2025 02:34
URI:	https://eprints.umpo.ac.id/id/eprint/14579

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