The purpose of this study is to analyze the creative content of sports news on Tiktok study on the @aderai_ofc account playlist education how well this content is able to attract viewers and increase engagement. This study aims to determine the important components that determine the important components that determine whether the material is successful or not by thoroughly examining a number of factors related to the content, including format, delivery style and topic selection. It is hoped that the coclusion of this study will advance knowledge about the technique of producing sports content on the Tiktok platform and offer suggestions to content creators related to other content, this study examines a number of components of the marketing plan, such as the use of hastags, topic selection, collaboration with otter influencers and sponsored adversting strategis. The purpose of this study is to understand how the @aderai_ofc account is able to develop a loyal following and increase the visibility of their material on the tiktok platform. Using the @aderai_ofc account as a case study, this study aims to determine the format, delivery method and subjects that are most in demand by viewers by thouroughly examing various content elemnts.