PERAN UMKM KERAJINAN TAS ANYAM DALAM MENINGKATKAN KESEJAHTERAAN EKONOMI RUMAH TANGGA (Studi Empiris : Pelaku UMKM Kerajinan Tas Anyam Di Desa Grogol Kecamatan Sawoo Kabupaten Ponorogo)

Abstract
This study was motivated by the significant contribution of Micro, Small, and Medium Enterprises (MSMEs) in driving economic growth and improving community welfare, particularly in rural areas. Grogol Village, Sawoo Subdistrict, Ponorogo Regency, is one such area with human resource potential, where a portion of the population works in the informal sector. One form of MSME that has developed in this village is the woven plastic bag craft business. This business is considered capable of creating employment opportunities for housewives, increasing family income, and supporting the fulfillment of basic needs. The objective of this study is to determine the role of the woven plastic bag craft MSME in improving household economic welfare and to identify the challenges faced by business operators in Grogol Village. This study uses a quantitative descriptive method with a survey approach and is supported by qualitative data through interviews, observations, and documentation. The sample in this study consists of all 34 SME operators, with data collected using questionnaires and analyzed descriptively using frequency distribution and percentages. The results of the study indicate that the majority of respondents are women of productive age, with a secondary education background and have been running their businesses for more than two years. Before joining the SME, most respondents had no income. After joining, they earned additional income used to meet basic needs, education costs, and family healthcare expenses. Additionally, this business also employs other family members and provides flexible working hours suitable for homemakers. However, SME operators still face several challenges, such as limited raw materials, limited access to capital, as well as competition and marketing issues. Despite this, the presence of woven bag SMEs has a positive impact on the economic well-being of households in Grogol Village.
Keywords: SMEs, Well-being, Grogol Village, Woven Bag Craftsmanship