PERAN PASAR KULINER TRADISIONAL DAN KEBERLANJUTAN PASAR TERHADAP PEREKONOMIAN MASYARAKAT

ABSTRACT
Wahyu Nur Hidayat, NIM 21420757, Study Program Development Economics, Faculty of Economics, Muhammadiyah University of Ponorogo, Thesis Title: “The Role of Traditional Culinary Markets and Market Sustainability on Community Economy” (A Case Study of Doplang Market, Pandan Village, Slogohimo District, Wonogiri Regency)
This study examines the role of the Doplang Traditional Culinary Market and market sustainability in supporting the economy of the community in Pandan Village, Slogohimo District, Wonogiri Regency. The research is motivated by the potential of traditional culinary markets as drivers of local economic development and preservers of cultural heritage. The purpose of this study is to analyze the contribution of the Doplang Culinary Market to increasing community income, the growth of business units, and the sustainability of the local economy. This research applies a case study with a descriptive quantitative approach. The population consisted of 60 traditional culinary traders at Doplang Market, all of whom were used as respondents. Data were collected through questionnaires, interviews, observations, and documentation during April to May 2025 and analyzed descriptively. The findings show that the majority of respondents (70%) earned an average daily income between IDR 300,000 and IDR 500,000. About 43% of traders experienced a slight sales increase, 37% moderate, 10% significant, while another 10% reported no increase. The average business capital also grew from IDR 300,000–500,000 to above IDR 600,000, indicating reinvestment in business activities. In conclusion, the Doplang Traditional Culinary Market significantly contributes to community income, encourages the growth of small businesses, and supports sustainable local economic development. Strengthening market facilities, providing business management training, expanding access to capital, and promoting local culinary tourism are recommended to enhance its long-term positive impact.
Keywords: Traditional Culinary Market, Market Sustainability, Community Economy, Wonogiri.