The development of artificial intelligence has driven the emergence of smart farming as an innovation that offers efficiency, precision, and modernization in agricultural management. However, its success is not solely determined by technological sophistication, but also by effective visual communication strategies capable of educating and persuading the public. This study aims to analyze visual communication strategies in AI-based smart farming promotional videos and examine how visual imagery functions as both an educational and persuasive medium. This research applies a descriptive qualitative approach using qualitative content analysis combined with semi-structured interviews. The research object is a smart farming promotional video from the Instagram account “xag_official,” with audiences aged 18–35 selected through purposive sampling. The findings indicate that visual elements do not merely display modern agricultural technologies but also construct symbolic meanings of efficiency, convenience, modernity, and sustainability, while influencing audience understanding and interest in AI-based agricultural innovation.