PENGARUH SIKAP, PENGETAHUAN, DAN NORMA SUBJEKTIF TERHADAP MINAT MAHASISWA UNIVERSITAS MUHAMMADIYAH PONOROGO UNTUK MEMILIH BANK SYARIAH

Sufi, Icha Adelia. 2025. The Influence of Attitude, Knowledge, and Subjective
Norms on the Interest of Students at the University of Muhammadiyah Ponorogo
in
Choosing Islamic Banks [Undergraduate thesis, Islamic Economics Study
Program, Faculty of Islamic Studies, University of Muhammadiyah Ponorogo].
Supervisor (I): Dr. Fatkhur Rohman Albanjari, M.E. and Supervisor (II):
Nugrahaeni Fitroh R. Syarkana, S.Si., M.E.
This study examines the influence of attitude, knowledge, and subjective
norms on Universitas Muhammadiyah Ponorogo students' interest in Islamic
banks, critical for Islamic finance growth. This quantitative survey researched 100
students, analyzing data via multiple linear regression (SPSS). Results indicate that
attitude and subjective norms significantly and positively affect interest, but
knowledge does not show a significant partial influence. Implications: fostering
positive attitudes and social support are crucial. Islamic banks should focus on
image building and optimizing community engagement.
Keywords: Attitude, Knowledge, Subjective Norms, Student Interest, Islamic Bank.