BEHAVIOR OF INDONESIAN MUSLIM IMMIGRANTS IN CONSUMSION HALAL PRODUCTS: A CASE STUDY IN JINJANG, KUALA LUMPUR

This study analyzes halal consumption behavior among Indonesian Muslim immigrants in Jinjang, Kuala Lumpur, Malaysia. Using a qualitative method with a case study approach, data was collected through surveys and interviews. The results showed that 67% of immigrants pay attention to the halal logo, and 58% read the ingredients before purchasing. However, many still have difIiculty distinguishing between ofIicial and non-ofIicial halal logos, as well as low halal awareness among immigrant children. The implications of this study highlight the need for further socialization on halal and food safety, especially for children, as well as increasing halal literacy in immigrant communities. With increased awareness and understanding, it is expected that halal consumption practices can be more consistent and help create a more secure halal food ecosystem.