ANALISIS PENGARUH PERCEIVED ATTRACTIVENESS, KUALITAS PELAYANAN DAN PERCEIVED VALUE FOR MONEY TERHADAP REVISIT INTENTION DENGAN KEPUASAN KONSUMEN SEBAGAI VARIABEL MEDIASI PADA TEMPAT WISATA “KINTAMANI WATER PARK” PONOROGO

Wijianto, Wijianto (2014) ANALISIS PENGARUH PERCEIVED ATTRACTIVENESS, KUALITAS PELAYANAN DAN PERCEIVED VALUE FOR MONEY TERHADAP REVISIT INTENTION DENGAN KEPUASAN KONSUMEN SEBAGAI VARIABEL MEDIASI PADA TEMPAT WISATA “KINTAMANI WATER PARK” PONOROGO. Jurnal Ekuilibrium. ISSN 1858-165X

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Abstract

The purpose of this study was to examine the influence of perceived
attractiveness, quality of service, perceived value for money on customer satisfaction in
Kintamani Water Park attractions Ponorogo. Mediating effect of satisfaction on the
perceived attractiveness, service quality and perceived value for money on consumer
intention to revisit the sights Kintamani Water Park Ponorogo. And to examine the
influence of perceived attractiveness, service quality, perceived value for money
consumer intention to revisit the sights Kintamani Water Park Ponorogo.
Collecting data in this study using a questionnaire. The population in this study
are visitor attractions Water Park Ponorogo Kintamani. While the sample is taken as 165
people.
Techniques of data analysis using structural equation models (structural
equation modeling / SEM), with the help of AMOS.
The results showed: 1. Perceived attractiveness has a positive and significant
influence on consumer satisfaction Kintamani tour Water Park Ponorogo; 2. Service
quality has a positive and significant impact on customer satisfaction Kintamani tour
Water Park Ponorogo; 3. Perceived value for money has a positive and significant
impact on customer satisfaction Kintamani tour Water Park Ponorogo; 4. Consumer
satisfaction has a positive and significant influence on revisit intention Kintamani tour
Water Park Ponorogo; 5. Perceived attractiveness has a positive effect and no significant
effect on revisit intention Kintamani tour Water Park Ponorogo; 6. Service quality has a
significant and positive effect on revisit intention Kintamani tour Water Park Ponorogo;
7. Perceived value for money have a significant and positive effect on revisit intention
Kintamani Water Park Ponorogo.
Keywords: Perceived attractiveness, Quality Service, Perceived Value for Money,
Customer Satisfaction and Revisit Intention

Item Type:	Article
Subjects:	H Social Sciences > HB Economic Theory
Divisions:	UMPO Journal
Depositing User:	Library Umpo
Date Deposited:	09 May 2017 05:34
Last Modified:	09 May 2017 05:34
URI:	https://eprints.umpo.ac.id/id/eprint/2982

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