Marketing Strategy and Political Public Relation in the Election

Setiawan, Veri and Pawito, Pawito (2017) Marketing Strategy and Political Public Relation in the Election. International Conference on Islamic Education Ponorogo, November 4 2017. pp. 269-284. ISSN 978-602-61258-5-9

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Abstract

Marketing and public relations have a lot in common. So is
marketing in various fields including the field of politics. The
similarities we can pull and explore the difference with the
difference between disciplines namely: marketing and public
relations. This is reflected both in theory and practice. There are
similarities and subsequently there. We can gain that distinction
through the closer integration of political marketing, political
public relations theory, and research. As a public relations
practitioner we solution be able reserves to distinguish the second
difference". Although political marketing and public relations
politics use the same tools of communication and have the same
goals as well, there are fundamental functional subsequently
both from concepts, practices, and their relationship with the
public. The debate between the function of marketing and public
relations is word happening to this day. There are the same
researchers and there are also cons with screened opinion. IMC
(Integrated Marketing Communication), public relations will
become IC (Integrated Communication) is functions much
different and wider. If proven on the concept of MPR
(Marketing Public Relation), Public Relations has a more
sophisticated concept that is CPR (Communication Public
Relation).
Keywords: Marketing, Public Relations Politics

Item Type:	Article
Subjects:	H Social Sciences > H Social Sciences (General) J Political Science > JC Political theory
Divisions:	Proceeding
Depositing User:	Library Umpo
Date Deposited:	24 Nov 2017 07:56
Last Modified:	24 Nov 2017 07:56
URI:	https://eprints.umpo.ac.id/id/eprint/3709

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