The aim of this research is to explore the relationship of brand image and
advertisement towards decision to become a customer on Bank BNI Batam Branch. A hundred
respondents of people who have become a customer on Bank BNI Batam Branch have been
chosen in the field of research in Batam, Indonesia. The methode instrument was using
questionnaires and made up of five variables. The questionnaires distributed were made up of
three variables, where two were independent variables and one was dependent variable. By
using multiple regression analysis, it is found that each independent variable has strong
correlation with the single variable. it can be concluded that the brand image and advertisement
have a positive relationship.