Dynamic Level of SMES E-Commerce Readiness Level: An Empirical Investigation in Indonesia



Sarungu, J J, Samudro, Bhimo Rizky, Mulyaningsih, Tri and PURNOMO, ROCHMAT ALDY (2020) Dynamic Level of SMES E-Commerce Readiness Level: An Empirical Investigation in Indonesia. In: Proceedings of the 1st Borobudur International Symposium on Humanities, Economics and Social Sciences (BIS-HESS 2019), Universitas Muhammadiyah Magelang.

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Official URL: https://www.atlantis-press.com/proceedings/bis-hes...

Abstract

The purpose of research is to describe the profile of SMEs, evaluate and measure the level of e-commerce
readiness ability of SMEs which doing in Indonesia, which starting in Ponorogo. The analytical tool
used is an ecometer that serves to measure the level of ecommerce readiness capability for registered
and monetize the product that are divided into three stages, basic (level 1 to level 3), medium (level 4 to
level 6) and ready (Level 7 to Level 9). By using ecometer is expected to provide basic information about the
mapping of potential needs and the use of appropriate e-commerce both tools, process and production in
Ponorogo. The results of the evaluation and measurement showed that all samples had not passed the
measurement at level 1 to level 3. In addition, no one has passed the middle level 4 to level 6, while the top�level measurement, namely level 7 to level 9 only get a maximum score of 60 percent. This explains that
SMEs still needs government intervention both in the use of appropriate intellectual property, as well
as supporting indicators such as management to register the product, quality improvement in production,
and human resources.

Item Type: Conference or Workshop Item (Paper)
Uncontrolled Keywords: SMES, e-commerce, readiness level
Subjects: H Social Sciences > HB Economic Theory
Divisions: Faculty of Economic
Depositing User: Library Umpo
Date Deposited: 25 Apr 2022 01:05
Last Modified: 25 Apr 2022 01:05
URI: https://eprints.umpo.ac.id/id/eprint/5619

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