Analysis of Financial Aspects of Feasibility and Strategy for the Development of Reyog Craftsmen after the Construction of the Industrial Center in Ponorogo Regency

Zamroni, Najib, PURNOMO, ROCHMAT ALDY, Abas, Sayid, Santoso, Slamet and Cahyono, Yeni (2021) Analysis of Financial Aspects of Feasibility and Strategy for the Development of Reyog Craftsmen after the Construction of the Industrial Center in Ponorogo Regency. Media Trend Berkala Kajian Ekonomi dan Studi Pembangunan, 17 (2). pp. 275-289.

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Abstract

Reyog handicraft industry is one of the leading SMEs in Ponorogo Regency. In
early 2020, the Government of Ponorogo Regency established a new building
as a production and promotion center for SMEs actors, namely the Industrial
Center. This research aims to analyze the feasibility of business financial aspects
and development strategies of reyog craftsmen after the construction of industrial
centers. Research method using quantitative descriptive approach, informant selected
using purposive sampling technique as many as 9 craftsmen. The method of data
retrieval through interviews combined with a list of open questionnaires and field
observations. Feasibility analysis uses NPV, PBP, IRR and B/C Ratio calculations,
while development strategies are analyzed with SWOT. The results of the financial
feasibility analysis of 3 types of handicrafts, namely barongan head, bujangganong
mask and kelonosewandono mask indicate that the development of reyog handicraft
business is feasible and continued. Swot analysis results related to the development
strategy used by craftsmen consists of market penetration, product development and
market development, including expanding market share by utilizing social media,
maintaining the quality of raw materials used production, prioritizing the production
of goods that have a faster turnover, have a stock of raw materials production for
several months and maintain the prevailing price standards in the market.
Keywords: Feasibility, SWOT, Reyog, Industrial Center

Item Type:	Article
Uncontrolled Keywords:	Keywords: Feasibility, SWOT, Reyog, Industrial Cente
Subjects:	H Social Sciences > H Social Sciences (General) H Social Sciences > HC Economic History and Conditions
Divisions:	Faculty of Economic
Depositing User:	Library Umpo
Date Deposited:	25 Apr 2022 05:45
Last Modified:	25 Apr 2022 05:45
URI:	https://eprints.umpo.ac.id/id/eprint/5932

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