Crowdworking: Is It Beneficial in Destination Marketing?

Ratri Wardhani, Windi Novia, Pratiwi, Ratih, Hartono, Sri, Editya, Editya and Dasmadi, Dasmadi (2020) Crowdworking: Is It Beneficial in Destination Marketing? In: Proceedings of the 3rd Asia Pacific Management Research Conference (APMRC 2019).

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Abstract

Abstract—With social media, the opportunities to promote the
destination and its amenities online are virtually endless.
Crowdworking in tourism industry defines as tourism destination
that employ digital natives to tagging photograph and review
their experience in visiting destination to their social media with
tagging accounts, hastag, communities and people. This research
is purposed to develop more understanding about crowdworking
and provide answers to how crowdfunding benefit for tourism
industry. The result show that Crowdworking create an
engagement of digital strategy and the digitally natives to
promote the destination trough social media content and this
holds an enormous potential for the tourism industry. The more
like and subscribe they got means their content has been viewed
by a lot of people, and this means the information about tourist
destinations in their content has been widespread and will have
an impact on increasing the number of tourist visits. The good
review noticed by netizen will make good reputation of the
destination and will lead to intention tourist to visit. This paper
has shown the importance of crowdworking and how it can
transform the value chain of tourism organisations.

Item Type:	Conference or Workshop Item (Paper)
Uncontrolled Keywords:	crowdworking, intention to visit, tourism marketing
Subjects:	H Social Sciences > HB Economic Theory
Divisions:	Faculty of Economic > Department of Accounting
Depositing User:	Library Umpo
Date Deposited:	30 Mar 2021 06:10
Last Modified:	30 Mar 2021 06:10
URI:	https://eprints.umpo.ac.id/id/eprint/6381

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