PENGARUH KEPERCAYAAN, E-WOM, DAN PERSEPSI RESIKO TERHADAP MINAT BELI DI MARKETPLACE PADA ERA PANDEMI. (Studi kasus pada konsumen Marketplace Shopee di Ponorogo)

This study aims to analyze the effect of trust, E-WOM, and Risk Perception on Online Purchase
Intention at the Shopee Marketplace during the Covid 19 pandemic in Ponorogo Regency. The
research method used in this study is the Quantitative Method. While the approach used in this
study is to use non-probability sampling, the sampling is taken by the accidental sampling
technique. by using the results of questionnaire data that has been distributed to 96 respondents
via google form and using multiple regression analysis, and hypotheses using t test and f test. the
results of this study indicate that (1) trust has a positive and significant influence on online
buying interest, with a significant value of 0.002 t table (1.98609). (2) E-WOM has a positive
and significant value on Online Purchase Interest, with a significant value of 0.005 (1.98609).
(3) Risk Perception has a positive and significant effect on Online Purchase Interest, with a
significant value of 0.003 and a t-count value (1.98609).