PENGARUH BRAND AWARENESS, BRAND IMAGE, BRAND LOYALTY, DAN BRAND ASSOCIATION TERHADAP KEPUTUSAN PEMBELIAN ULANG PUPUK PHONSKA PLUS (Studi pada konsumen UD Surya Tani Madiun)

The goal of this study was to ascertain the influence of brand awareness, brand image, brand loyalty, and brand association on the intention to repurchase Phonska Plus fertilizer at UD Surya Tani Madiun. Quantitative methodologies are used in this type of study. The respondents in this study totaled 100 people and were collected using the Accidental Sampling technique. The population in this study consisted of all Phonska Plus fertilizer customers at UD Surya Tani. Employing a questionnaire to gather information. The SPSS statistical tool is used in this study's method of truth evaluation to compare infinite linear regressions. The consequences of brand awareness, brand image, brand loyalty, and brand associations are beneficial and very influential on repeat