ANALISIS DIFERENSIASI KONSEP BRANDING TAMAN WISATA BANTARAN KANAL POYO DENGAN WISATA WATU RUMPUK DI KABUPATEN MADIUN

This thesis is entitled "Analysis of the Differentiation of the Branding Concept of
the Poyo Canal Bantaran Tourism Park with Watu Rumpuk Tourism in Madiun
Regency". This study aims to determine the differentiation or difference in the
Branding Concept of the two tours which are located the same in the Madiun
district. In this study, the author uses David Fradin's theory of variable 11P to be a
reference in differentiating the branding concept of the two tours. The tourist
destinations found on the Poyo Canal Bank Tour and Watu Rumpuk Tourism are
tourism destinations that attract the attention of tourists. The quality of service and
also marketing greatly affects the low point of high visits from tourists. The
success of branding is influenced by the concept or marketing strategy, and the
success of the branding concept can be seen from the large number of visitors who
have become tourism customers and the satisfaction of tourists after visiting
tourist attractions.