STRATEGI DINAS PARIWISATA DALAM MEMPROMOSIKAN WISATA DAERAH PADA MASA PASCA PANDEMI COVID-19 DI KABUPATEN PACITAN

ABSTRACT
After the Covid-19 pandemic lasted for approximately two years, from the
beginning of 2020 to the end of 2021, it left a lot of deep trauma for human life.
From these problems, the researchers took three problem formulations, namely
How the Strategy of the Tourism Office in Promoting Regional Tourism in the
Post-Covid-19 Pandemic Period in Pacitan Regency, the Inhibiting Factors of the
Tourism Office's Strategy in Promoting Regional Tourism in the Post-Covid-19
Pandemic Period in Pacitan Regency and How to Solutions carried out by the
Department of Tourism of the factors that hinder promotion. The results of the
discussion that the tourism department's strategy in promoting regional tourism is
to use the four strategies according to what has been described in theory, namely
advertising, promotion, publicity and personal selling. Factors Inhibiting the
Strategy of the Tourism Office in Promoting Regional Tourism in the Post-Covid�19 Pandemic Period in Pacitan Regency. namely internal and external factors.
Internal factors in the form of lack of management human resources and external
factors due to restrictions related to the number of tourist visitors. The solution
carried out by the Tourism Office from factors that hinder promotion is that the
tourism office in promoting tourism the tourism office holds an evaluation
meeting every month, besides that it also holds training activities on tourism
management and also tourism promotion training with the aim of generating
creative ideas to attract the sympathy of tourist visitors.
Keywords: Strategy, Promotion, Tourism, Tourism Office