PENGARUH STORE ATMOSPHERE, WORD OF MOUTH DAN DAYA TARIK PROMOSI TERHADAP MINAT BELI KONSUMEN MIE NGEYEL SS PONOROGO

This ease of access to information enhances consumer thinking when entrepreneurs choose products that face stiff competition in all types of businesses. Saputra et.al, 2015 stated that "The willingness to buy is related to the customer's plan to buy certain goods and the number of units of goods needed for a certain period of time". The purpose of this study is to determine the effect of store atmosphere, word of mouth and promotional attractiveness on interest in buying Mie Ngeyel SS Ponorogo by using icindetal sampling technique and a sample of 96 respondents. The analysis used in this study using multiple linear regression analysis using the SPSS 22 program. This study resulted in a partial test (t) as follows: the influence of store atmosphere (X1) = 0.031, word of mouth (X2) = 0.001, and promotional attractiveness (X3) = 0.000. While the results of the F test are (0.000)