Salsabila, Aghnia Salma, Santoso, Adi and Widhianingrum, Wahna (2023) Antecedents and Consequences of Impulse Buying Consumer on Tiktok Shop. Ekonomis: Journal of Economics and Business, 7 (1). pp. 653-666. ISSN ISSN: 2597-8829 (Online)
![[img]](http://eprints.umpo.ac.id/style/images/fileicons/text.png) |
Text
26a-Antecedents and Consequences of Impulse Buying Consumer on Tiktok Shop.pdf Download (567kB) |
|
Text
26b-Antecedents and Consequences of Impulse Buying Consumer on Tiktok Shop.pdf Download (3MB) |
Abstract
This study aims to determine consumers' impulsive purchases at Tiktok Shop based on antecedents and consequences explained by the variables of impulsive behavior, online consumer reviews, purchase decisions and loyalty. This study uses a quantitative approach with data analysis methods, namely product moment correlation. The sample determined in the study used purposive sampling and obtained as many as 302 respondents who had made purchases at the Tiktok Shop. The results of the study show that Consumer Impulsivity has an influence on Impulsive Buying, meaning that consumers who have high impulsive reactions will usually buy products impulsively.
| Item Type: | Article |
|---|---|
| Uncontrolled Keywords: | Impulsive behavior, online consumer reviews, purchasing decisions, loyalty |
| Subjects: | H Social Sciences > HF Commerce |
| Divisions: | Faculty of Economic |
| Depositing User: | Library Umpo |
| Date Deposited: | 26 May 2023 01:57 |
| Last Modified: | 26 May 2023 01:57 |
| URI: | http://eprints.umpo.ac.id/id/eprint/11609 |
Actions (login required)
 |
View Item |
