A Study on Factors Limiting Online Shopping Behaviour of Indonesian Consumers

Sari, Rini Dian, Santoso, Adi, Kristiyana, Naning, Rokhmawati, Dian, Hidayat, Avicenna Syaiful and Santhi, Made Widya (2023) A Study on Factors Limiting Online Shopping Behaviour of Indonesian Consumers. YMER, 22 (3). pp. 1040-1066. ISSN 0044-0477

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Abstract

The purpose of this study was to determine the effect of shopping convenience, reputation and service, shopping experience, product information, and safety on buying decisions in the Shopee Indonesia application. One's behavior in shopping is certainly inseparable from the influence of technology and social media. Humans tend to want to get something they want, through shopee here it provides various kinds of consumer needs. Shopee provides guarantees and guarantees for consumer safety. In addition, online shopping saves time and consumers can easily compare prices between stores.The population of this study is online customers who make purchases at shopee. The population of this study is online customers who make purchases at shopee. 300 respondents made up the study's sample size, which was determined using Isaac's buying and selling table. The data collection method uses a questionnaire distributed through Google Forms. Data measurement uses a Likert scale of one to five where 1 is for answers that strongly disagree and 5 for answers that strongly agree. Data processing uses the SMART PLS3 application. The results of this study found that Shopping convenience, Reputation and service, Shopping experience, and Product safety and information have a positive and significant effect on Buying Decisions at Shopee Indonesia. The limitation of this research is that the independent variables that influence purchasing decisions are limited to four variables, namely shopping convenience, shopping experience, reputation and service and product safety and information where there are several other independent variables that can explain and possibly influence online shopping decisions; the research sample is only 300 respondents with a wide coverage so it cannot be used to generalize as a whole; In this study, the data generated was only from the questionnaire instrument which was based on the perception of the respondents' answers so that conclusions were drawn only based on the data collected through the use of a written questionnaire instrument without interviews and interviews. Many sellers are not only domestic, at shopee we can shop for foreign products, one of which is China.

Item Type:	Article
Subjects:	H Social Sciences > HF Commerce
Divisions:	Faculty of Economic
Depositing User:	Library Umpo
Date Deposited:	26 May 2023 03:20
Last Modified:	26 May 2023 03:20
URI:	http://eprints.umpo.ac.id/id/eprint/11610

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