PENGARUH BONUS PACK SHOPPING LIFESTYLE DAN STORE ATMOSPHERE TERHADAP IMPULSE BUYING (PADA KONSUMEN DI HYPERMART PCC PONOROGO)

Marihana, Mira (2023) PENGARUH BONUS PACK SHOPPING LIFESTYLE DAN STORE ATMOSPHERE TERHADAP IMPULSE BUYING (PADA KONSUMEN DI HYPERMART PCC PONOROGO). Skripsi (S1) thesis, Universitas Muhammadiyah Ponorogo.

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Abstract

Along with the development of the era in Indonesia which is very rapid, the development of the retail business industry is also getting higher, this has made many retail business people emerge. The presence of retail business people has made the retail industry increasingly famous in Indonesia. In this case it is very helpful for consumers to shop. Consumers can choose the product they want and with more affordable product prices and good promotions make consumers able to make decisions in purchasing. One of the shopping places in Ponorogo is Hypermart. Hypermart which is inside the PCC Ponorogo Mall. The purpose of this study is to find out how the influence of Bonus Packs, Shopping Lifestyle and Store Atmosphere on Impulse Buying for consumers at Hypermart PCC Ponorogo. Researchers used a sample of 100 respondents who were consumers of Hypermart PCC Ponorogo using a sampling technique, namely accidental sampling. Regardless of analyzing the data obtained using the validity test, reliability test, r test and f test. the data analysis tool uses multiple linear regression and the coefficient of determination. All the data is processed using SPSS. The results obtained in this study, namely the Bonus Pack, Shopping Lifestyle and Store Atmosphere partially have a positive and significant influence on consumer impulse buying at Hypermart PCC Ponorogo. Bonus Pack, Shopping Lifestyle and Store Atmosphere simultaneously have a positive and significant influence on impulse buying for consumers at Hypermart PCC Ponorogo.

Item Type:	Thesis (Skripsi (S1))
Uncontrolled Keywords:	Bonus Pack, Shopping Lifestyle, Store Atmosphere, Impulse Buying
Subjects:	H Social Sciences > HB Economic Theory
Divisions:	Faculty of Economic > Department of Management
Depositing User:	fe . userfe
Date Deposited:	15 Aug 2023 03:29
Last Modified:	15 Aug 2023 03:29
URI:	http://eprints.umpo.ac.id/id/eprint/11889

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