ANALISIS STRATEGI HARGA DAN INOVASI PRODUK TERHADAP KEUNGGULAN BERSAING USAHA SAYURAN HIDROPONIK DI KABUPATEN PONOROGO

Dwisakti, Vebrian (2023) ANALISIS STRATEGI HARGA DAN INOVASI PRODUK TERHADAP KEUNGGULAN BERSAING USAHA SAYURAN HIDROPONIK DI KABUPATEN PONOROGO. Skripsi (S1) thesis, Universitas Muhammadiyah Ponorogo.

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Abstract

This study aims to determine and analyze the effect of price strategy and product innovation on the competitive advantage of the hydroponic vegetable business in Ponorogo. This study uses primary data obtained from distributing questionnaires. Respondents in this study were hydroponic vegetable businesses in Ponorogo. This study used a non-probability sampling technique. The results of this study: (1) Selling price setting has a significant effect on competitive advantage. (2) The expected profit has a significant effect on competitive advantage. (3) Product innovation has a significant influence on competitive advantage. (4) Selling price setting, expected profit, and product innovation have a simultaneous effect on competitive advantage.

Item Type: Thesis (Skripsi (S1))
Uncontrolled Keywords: Price, Provit, Inovation, Competitive Advantage
Subjects: A General Works > AC Collections. Series. Collected works
Divisions: Faculty of Economic
Depositing User: fe . userfe
Date Deposited: 24 Aug 2023 04:20
Last Modified: 24 Aug 2023 04:20
URI: http://eprints.umpo.ac.id/id/eprint/12019

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